Scribd, Inc. Expands Offerings with Digital Library App Everand to Streamline Audiobook, Ebook Content
As the demand for digital content continues to soar, Scribd, Inc. has unveiled Everand, a digital library app designed to streamline the consumption of audiobooks and ebooks.
This move comes at a time when the audiobook and ebook markets are experiencing unprecedented growth. According to a report by WordsRated, more than $1.81 billion was generated through audiobook sales in the United States in 2022. Overall, sales revenue for audiobooks in the US increased by over 50% between 2019 and 2023.
A survey from the Pew Research Center also indicates that nearly three in ten Americans read ebooks in 2021, highlighting a notable shift in reading habits. Scribd, Inc. is strategically positioning Everand to capture a larger share of this expanding market.
A closer look at the Scribd rebrand
Prior to the launch of Everand, Scribd was known as one of the world’s largest digital libraries. Material on the platform ranged from documents and community-uploaded content to ebooks and audiobooks from publishers, along with a host of other content. While this volume and variety allowed the company to cater to different audiences, it also created confusion for those primarily searching for documents and research versus those primarily interested in finding ebooks and audiobooks.
To streamline users’ discovery and consumption of content, the company decided to rebrand and create a new platform dedicated to hosting ebooks, audiobooks, podcasts, magazines, newspapers, and sheet music content. The company’s rebranding and organizational changes, including Tony Grimminck’s promotion to CEO, underscore its commitment to innovation and growth.
In a press release, Grimminck expressed his enthusiasm for the new platform, stating, “This is an incredibly exciting time for us as we continue to build upon our recent expansion, and embark on our newly invigorated mission to spark human curiosity with a focus on the written and spoken word.” Ultimately, the rebrand reflects Scribd’s ambition to diversify its offerings and enhance user experience across its platforms, which now include Scribd, Everand, and SlideShare.
What to expect from the Everand app
Everand promises to be a game-changer in the digital reading space, giving users an integrated platform for accessing millions of ebooks, research documents, and audio content for a low monthly fee. A subscription to Everand grants users access to bestselling titles like The Three-Body Problem by Cixin Liu, Demon Copperhead by Barbara Kingsolver, and The Covenant of Water by Abraham Verghese.
The app is designed with user convenience in mind, featuring an interface that makes discovering and consuming digital content more intuitive than ever before. For instance, users can conveniently find titles that fall into specific categories ranging from action and adventure fiction to philosophy and romance. Those interested in technology topics can check out the technology and engineering ebooks listed on Everand. Users can read trending titles such as The Invention of Miracles by Katie Booth, Nothing Like It In the World by Stephen E. Ambrose, and Silent Spring by Rachel Carson. Everand also provides tailored content suggestions based on user preference and reading history, ensuring a more engaging and relevant reading experience.
Additionally, in contrast to other digital libraries, the Everand app does not have native e-reader integration. Instead, users can enjoy the digital library through a desktop or handheld device, like a smartphone or tablet. The app is available for both Apple and Android users.
The launch of Everand represents a significant milestone for Scribd, Inc. As the digital content landscape and audience preferences continue to evolve, Everand is poised to become a leading platform, setting new standards for convenience, accessibility, and personalization. With a clear strategic vision, the company is well-positioned to capitalize on the growing demand for digital content and deliver exceptional value to its users.
